Since the launch of our unique reader-funded model in 2016, the Guardian’s global supporter base has seen extraordinary growth to more than 1.1 million supporters worldwide, with digital reader revenues now the single largest revenue stream at the Guardian. Marketing and Reader Revenues is focused on driving reader engagement and motivation to support, and converting that into revenue through growing the size and value of our supporter base.
Working together with colleagues within the department and across the Guardian, Marketing and Reader Revenues has delivered a number of strategic milestones in recent times, including the successful rollout of the app meter and the launch of our new brand proposition: that the Guardian is not for sale.
We’re responsible for marketing all Guardian digital and print products, managing our overarching brand strategy, and motivating more readers to support the Guardian, in service to our collective strategic vision for supporter revenue growth.
We’re responsible for our growth initiatives – attracting new supporters to the Guardian and maximising their lifetime value, and drawing on audience insights for effective proposition design and delivery prioritisation.
We’re responsible for growing engagement and reader revenue through our targeted customer relationship management channels, such as through email and signed-in banners.
We’re responsible for developing and executing our reader revenue commercial and retention strategies, and managing our trading performance and customer experience.
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